CEO Apparel creates custom glitter-covered shoes— and people can’t get enough.
The brand has over 40,000 followers on Instagram, and the video of the shoes getting glittered is going viral.
Designer Ellery Hardrick creates the sparkling shoes by hand. To make the shoes shine, the self-proclaimed Glitter King coats them in a special adhesive, pours on heaps of glitter, and then shakes off the excess. He has applied the treatment to all kinds of shoes, including Timberland boots and Vans slip-ons.
Hardrick said he used to hate glitter because it makes a mess, but now he “love[s] to see bling.”
CEO Apparel charges $40 minimum for the decorated kicks.
Watch Hardrick transform regular shoes into glittery creations in this mesmerizing video that’s going viral.