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The Erdem X H&M collection is here: This is what we'll be buying

Back in July, H&M revealed that they will be partnering with British label Erdem for its next designer collaboration and we are hella excited.

At an exclusive event earlier this month, celebrities got to wear pieces from the new collection and we’ve never been more jealous. From Alexa Chung, to Zendaya and Kate Bosworth, they all looked incredible.


Erdem is the newest name to join a long line of successful previous collaborations from Alexander Wang to Versace, Kenzo to Isabel Marant.

Famed for florals, romance, and needlecraft, the collection is full of party-pleasing dresses, intricate blouses and feminine silhouettes. We want it all.

Visionary film maker Baz Luhrmann, famed for the likes of Romeo & Juliet, Moulin Rouge and The Great Gatsby, has been brought on board to bring the collection to life through film.

The collection drops on 2 November. Keep scrolling to see it in full. We’re expecting a site crash for this one.

Ok, we won’t keep you waiting any longer. Here it is…

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