If you’re of the opinion that beauty contests are simply a way to objectify women and reduce them to their bra size, then you’re not alone.
But the Miss Peru 2018 competition, which took place on Sunday, may just change your mind. Instead of listing their bust, waist and hip measurements, each contestant gave facts and statistics about femicide and gender violence in Peru.
Here are some of the statistics that were given:
“My name is Camila Canicoba and I represent the department of Lima. My measurements are: 2,202 cases of femicide reported in the last nine years in my country.”
“My name is Juana Acevedo and my measurements are: more than 70% of women in our country are victims of street harassment.”
“My name is Luciana Fernández and I represent the city of Huánuco, and my measurements are: 13,000 girls suffer sexual abuse in our country.”
“My name is Melina Machuca, I represent the department of Cajamarca, and my measurements are: more than 80% of women in my city suffer from violence.”
“Almendra Marroquín here. I represent Cañete, and my measurements are: more than 25% of girls and teenagers are abused in their schools.”
“My name is Bélgica Guerra and I represent Chincha. My measurements are: the 65% of university women who are assaulted by their partners.”
“My name is Romina Lozano and I represent the constitutional province of Callao, and my measurements are: 3,114 women victims of trafficking up until 2014.”
Jessica Newton, the pageant’s organiser, told Buzzfeed News that the decision to focus this year’s event on gender-based violence was made to empower women.
“Everyone who does not denounce and everyone who does not do something to stop this is an accomplice,” Newton said.
A movement called #NiUnaMenos (#NotOneLess) was launched in 2015 to campaign against gender-based violence across Latin America.