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Why I spent years creating an app that would make women feel confident without makeup or filters.

It all began with these two startling facts. It broke my heart when I read this. 💔 Because it meant that a majority of women’s self-esteem depends on using ‘tools’ to make them appear more beautiful. That these women don’t genuinely feel beautiful or confident enough just as they are. Having spent more than a decade in the Beauty Industry, …

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Why I spent years creating an app that would make women feel confident without makeup or filters.

It all began with these two startling facts. It broke my heart when I read this. 💔 Because it meant that a majority of women’s self-esteem depends on using ‘tools’ to make them appear more beautiful. That these women don’t genuinely feel beautiful or confident enough just as they are. Having spent more than a decade in the Beauty Industry, …

Read More »
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